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And while there are some very important off page techniques you should use, on page aspects of search engine optimization are the most important. And while using an SEO company is a good way to see a quick improvement in your rankings, there are many on page search engine optimization methods you can use on your own. The first on page search engine optimization method is keyword research. A lot of webmasters create websites without taking the time to research the keywords they will use. And while they might get lucky with a few popular keywords, the chances of them using the most profitable keywords in their niche are pretty slim.