Paper greeting card, a review of the facts
The Schutzes then directed their attention to the development of Blue Mountain Cards greeting cards and introduced the blank all occasion greeting card for personal handwritten messages. Another innovation credited to Blue Mountain Cards was the introduction of expressive freeform poetry and prose to preprinted cards. Their customer base grew along with their product line, which soon included calendars, stationery and gift books. Blue Mountain Cards entered the Internet age when it launched its website offering free electronic greetings in 1996. The idea to offer electronic cards was conceived when one of the Schutz children went off to college and the family began communicating through email.