My little discussion about internet marketing for small business
Search engine optimization (Seo) is the process of increasing traffic to a website through advantageous visibility through the internet. This is one of the primary and most efficient Search Engine Marketing strategy available as a Higher Ranked Website on a search engine like google would result in a huge increase in visibility. Paid placement also known as Pay per click is a more conservative and less costing strategy as advertisers only pay when a customer clicks on an advertisement to visit the advertisers website. Paid inclusions on the other hand is where the search engine is paid to include the advertisers website in their search index. There are many other engineered methods as well which could be a combination of one or more of the methods mentioned above.