Hire seo expert A review of the basics
It has been statistically proven that sites that come up on organic searches get more clicks than sites than paid for listings. Google just seems to favor organic SEO. Getting results using SEO will end up lasting longer too. If you know how to do Seo yourself, the only cost will be time. Once again, it may be wiser to hire and expert in SEO if you do not have the time to spend on it.