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Although you may still adopt a personal tone if you wish, remember that other people who may not readily understand your tone or your delivery may read your blog. While blogging was once primarily a way to share your innermost thoughts and ideas to the world, the vast popularity of blogging has resulted in countless pages seemingly dedicated to trivial posts. While such everyday occurrences may be significant to you, not everyone in your audience will feel the same way. You may therefore want to start blogging about more things that would be interesting to your readers, instead of merely blogging about what you had for lunch! You should strive to write from a position of authority. This means that you would be a far more effective blogger if your blog focuses on a subject that you are intimately familiar with.